Building a Bold, User-Focused Website
Zeffert & Associates is an industry leader in affordable housing. With a mission to provide high-quality compliance and training products to property owners, Zeffert & Associates has become an integral part of the St. Louis community, teaching property owners how to achieve profitability while providing accessible housing.
Slide to see the transformation
The Problem
An Outdated Website Holding Back Engagement
Zeffert & Associates’ website had become outdated and lacked modern design functionality. Key calls to action were difficult to find, making user engagement challenging. The brand’s visual identity was not clearly differentiated, and the overall interface failed to reflect best practices in usability and content structure. Additionally, the site was challenging to maintain and update, limiting marketing agility. It was also not optimized for mobile and tablet experiences, leading to inconsistent user journeys across devices.
“We make smart investments at Zeffert & Associates and are unafraid to go bold. Everyone is impressed with the new website. The new payment page reduced the number of customer calls, so it’s easier for the users. Well done, this was a flawlessly executed project.”
– Jeffery Promnitz, CEO of Zeffert & Associates
The Solution
A Modern, Flexible Platform Built for Impact
Zeffert & Associates teamed up with Integrity as their digital construction workers to face each challenge head-on. Through a detailed discovery process, the team identified key business drivers, mapped the customer journey, and pinpointed user experience needs essential for engagement and conversion. With this strategic foundation, Integrity applied a methodical design and development process to build a modern, flexible website that not only looks great but also functions seamlessly across devices. The result is an intuitive, user-centered platform that makes calls to action highly visible, streamlines content management, and positions Zeffert & Associates with the distinctive and professional digital presence they deserve.
Key components of the solution included:
- Make all CTAs immediately visible to website visitors
- Establish brand differentiation using modern information and interface design
- Optimize the user experience using industry-accepted best practices
- Create a website that is flexible and easy to maintain while adding new content
- Responsive design for mobile, tablet, and desktop view
The Result: A Future-Ready Digital Presence
With a refreshed, user-friendly, and strategically designed website, Zeffert & Associates is now equipped with the digital tools and brand presence needed to engage customers effectively, adapt with ease, and confidently move into the future.